Posts made in May, 2013

Why Picking A Good Band Name Is Important

»Posted by on May 7, 2013 in Music Business | Comments Off

Recently it was announced that the pop-rock band Hanson, yes that Hanson of teeny bopper fame in the late 1990s, plans to get into the beer brewing business this year. The brothers intend to make an IPA beer named MMMMHop, bringing back fond memories of their hit tune linked above. While first, we must commend the boys for picking an exceptional style of beer and not wimp out with a more boring lager or pilsner, the boys new business venture is a perfect example of how bizarre the world of entertainment has become. It is true the band is playing off one of their songs in their beer name and not their overall band name,  Hanson,  but the lesson to be learned here is that no one can predict where ones career or business ventures turns 5, 10, or 15 years down the...

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