Meet Leticia Wolf

It’s no news that the music business has some major problems. Record sales are down, music is being pirated, dogs and cats are living together, so on and so forth.  However, one of the cool things happening is the birth of opportunities that are now out there for independent artists. In fact, isn’t that where it’s all going?

Everyone is now an independent artist.  Paul McCartney did a direct distribution deal with Starbucks, then the Eagles did a deal with WalMart. That was just the beginning: Metallica (among other bands) did a cooperative release with a major video game manufacturer and AC/DC is the latest mega rock band to strike a deal with WalMart. (A company who, in AC/DC’s hay day, would have never stocked their albums) Hell, Cracker Barrel is even selling their own releases. So, where am I going with all this? In theory, the days of the manufactured stars are numbered. Today it takes more. The audience demands more. If music fans are expected to pay their hard earned money on your music, it better be something unique or at least be free in a box of Cocoa Puffs. Originality is making a comeback and we need it more than ever. Enter: Leticia Wolf.

I first met Leticia a couple years ago in Murfreesboro, TN. She was opening up for a mutual friend of ours doing a solo acoustic set. (Let me briefly state how much I usually loath singer/songwriter shows and “writer nights”) Anyway, I ended up running sound for my own amusement and was forced to actually pay attention to what was going on-and I’m glad I did. Leticia commands the stage on a couple levels.

First off, she can read a room. A lot of songwriters these days are so concerned with playing their songs correctly that they have no regard for their audience, or that there even is an audience. Also, she bases what she plays and how she acts around the needs of the audience. This caught my eye. Second, she’s talented. Leticia has a great voice-very intimate and soothing. She also works with her guitar, flowing with it as she performs-not just strumming chords to randomly sing across. This caught my ear. Lastly, she’s a great songwriter. In fact, as I have gotten to know her and by working with her in the studio, I have learned she is one of the most adaptive songwriters I know. She’s not afraid to re-think parts and/or lyrics, step up to challenges that you put in front of her, or just trash something entirely-only to come up with something better. These three things comprise that awesome talent that Leticia possesses.

Late last year when EchoXS started coming together, the rest of our team began to embrace what I had already discovered.  Leticia is a breath of fresh air in the music community–be it songwriting or performing.  Everyone who has a chance to meet her or listen to her music likes her for their own reasons.  We at EchoXS are excited about Leticia Wolf and what she has to offer.  Check her out for yourself, she leaves no stone unturned.